Micromax Canvas 4 Launched At Rs.17,999

Although many websites were reporting that the Micromax Canvas 4 A210 will launch for upwards of 24 thousand Rupees, it’s been officially launched yesterday at a price of Rs 17,999.

Micromax Canvas 4′s key feature is a blow to unlock software. That and a 5 MP camera in the front ensure that the users have nothing to complain about lack of basic features. The main camera is a 13 MP autofocus camera and the back panel is glazed just like on Samsung Galaxy phones. 

The Micromax Canvas 4 A210 has a HD 720p display on a 5-inch screen. The phone sports the MediaTek MT6589 SoC. There will be 1 GB RAM, 16 GB internal storage and a 2000 mAh battery. It will run on Android 4.2 Jelly Bean. The phone is 144 mm high (5.67 inches ) and 76 mm wide (2.87 inches).

Micromax presently moves out over 300,000 units of their canvas series on a monthly basis and a device like this priced around the 15,000 Rupee price mark could easily increase that by 50%.

Micromax had managed to create a lot of buzz around the Micromax Canvas 4 launch with aggressive marketing on social media and Television. It also started pre-booking of the Micromax Canvas 4 at a price of Rs. 5,000.

Micromax has launched the Canvas 4 A210 in White and Black colors, with a graphic texture back panel. There will also be a flip cover included inside the box.

Specifications

Company/Brand	Micromax
Type	Dual Sim Smartphone
OS	Android 4.2 Jelly Bean
Price	Rs. 17,999
Price Range	Rs. 15,000 - 20,000
Announced	June 2013
Released	July 8th 2013
Hype	4/5
Chipset	Mediatek 6589
Processor	1.2 GHz Quad-Core
GPU	Power VR SGX
RAM	1 GB
Battery	2000 mAh
Primary Camera	13 MP
Secondary Camera	5 MP
Weight	182 g
Main Display	5 inch, 1280x720, IPS
In-Built Storage	16 GB
Special Features	Blow to Unlock

 

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