Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014, according to independent market research and consulting firm, CounterPoint Research.
As per the report, Micromax’s handset shipments share was 16.6% in the quarter while Samsung’s share was 14.4%. This is the first time that Samsung has been usurped from the pole position. Nokia was at the third position with a 10.9% shipments share, followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively.
Rank | India Handset Shipment Share(%) | Q2 2014(%age) |
1 | Micromax | 16.6% |
2 | Samsung | 14.4% |
3 | Nokia | 10.9% |
4 | Karbonn | 9.5% |
5 | Lava | 5.6% |
6 | Others | 43% |
Total | 100% |
Source: Igyaan
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