The enormously successful mobile chat tool WhatsApp, which Apple recently listed as the 6th most popular paid app of all time, has received some major updates today.
Today, the company has issued an update with a few nice features, and have quietly removed the 99c / Rs. 60 barrier to entry, reverting to an annual subscription model of the same amount.
The paid app business model is really a vestige of an older era where developers would sell their work up-front. But over time, many paid apps have made the switch toward going free with paid features. Games really triggered this wave, but other high-usage apps like messaging have gone for a freemium strategy.
The new version also adds iCloud message backup, which allows synchronization of chat states between devices and backup and restoration of content after logging out of changing devices.
The company has also added third-party URL schemes, which allows various apps to share data to WhatsApp and vice versa, and users can now send multiple messages to an individual or group (much needed!).
While this isn’t the visual overhaul many users were hoping for, it’s a great update nonetheless.
WhatsApp is one of the most popular cross platform messaging services out there. It recently announced that the service has over 250 million monthly active users, not to mention the fact that WhatsApp handles more than 27 billion messages every single day.
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